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Our story
The inspiration for Crown and Coils comes from my own experiences and my family. I'm from a big family and we all have similar but uniquely different hair types. My mum always says our identity is in our hair, and I truly believe that. Growing up, I embraced my natural curls, and I’ve been approached so many times by people complimenting my hair. Whether it’s at the local shop or even when I’ve been in another country, the recognition of my hair always makes me feel so proud of my mixed heritage roots.
One moment that really stuck with me was when I was out shopping with my mum, and a mum and with her little girl in her arms (she was probably about two) came jogging up to us. The mum said they just wanted to tell me they loved my hair, and she explained that her daughter had similar curls and she wanted her to embrace her natural hair, just like I was. That moment was so empowering and beautiful it made me realise the impact of representation. It felt amazing to know that a little girl could look up to me and feel inspired to love everything natural about herself.
That’s what Crown and Coils is all about, helping people embrace their natural beauty, no matter their hair type, and making them feel proud of their identity. It’s more than just selling products; it’s about building confidence, representation, and community.
Our values
Representation Matters
We believe in the power of representation and aim to inspire everyone to embrace their natural beauty.
Accessibility and Affordability
Quality hair care shouldn’t come with a premium price. We’re committed to providing affordable products without compromising on excellence.
Inclusivity
While rooted in serving the Afro-Caribbean community, our products cater to all hair types and textures. Beauty is universal.
Confidence Building
Every product we stock is chosen to help our customers feel confident and proud of their hair and identity.
Empowerment
We aim to empower our community, especially young people, by showing that embracing your natural self is a form of strength.
Sustainability
We’re committed to making environmentally conscious choices in our product selection and packaging.
Our philosophy
At Crown and Coils, we see hair as more than just strands; it’s a story, a symbol of identity, and a form of expression. Our philosophy is rooted in self-love and community empowerment. By embracing your natural beauty, you’re not just caring for your hair—you’re celebrating who you are. We’re here to support your journey with products that work, values that resonate, and a community that uplifts.
Join us in embracing the beauty of every coil, curl, and wave. Together, we’re redefining what it means to love your hair and yourself.
